RA#3 Proposal :)

Final Research Project Proposal

As I was thinking about thinking about an idea for this project, the first thing that came to me was Advertisement; but advertisement on the Spike Channel. The Ad’s on the channel are all about your health and fitness. This channel is all about sports, fitness and comedy. Since my dad watches Spike TV, every single night of the week, I figured this would be an interesting survey to try. I would also learn more about the channel. My whole point for this project is to see whether Spike TV is strictly a men’s or women’s TV show. In my opinion, I believe Spike is an all Men’s show put on the cable.

The very first thing I want to prove out of the whole project is whether this channel is an all men’s TV show, or it’s a mix. I only believe that this channel is made for men because of what is aired on it. Spike TV has extreme shows, with a lot of action and fighting. For example the top show on Spike TV is UFC. Not only is UFC extreme with a lot of blood and action, it also provides tons and tons of Ad’s in the ring where the men fight. These Ad’s are for your health and fitness. I don’t believe that women will always want to watch the extreme and intensity in the show, so that is why I predict that Spike TV is especially made for men.

As I am going to watch Spike TV throughout the day, I’m going to keep an eye out for what kind of products it advertises throughout the day; from morning till night. The main ingredients that are presented on this show’s advertisement are energy drinks, exercise equipment, sports game previews, medicine, beer and “manly food.” There is a reason why these are presented, because they know this is what manly men crave, and will only thing they will be better if they get these products. I figure that in the morning the commercials will present things about being healthy and eating right. This is because when you’re getting ready in the morning and watching the commercial it will try to change your mind and be “that way.” Then in the afternoon the commercials will be sports games previews on what time the games are and what sport is being played. Also there will be exercise equipment displayed. I believe this is put out so the men will want to buy that product and bring it home so they can be like the men on the Spike TV show. Everyone these days strive to be better then others. Then finally at night when the games and fights are being played, they commercials throughout the show will present beer (which always helps the game be better). As the men watch their fights and drink their beer they got, their young ones might be sick, so medicine Ad’s will be put on. Not only for their young ones, the men will want to wake up feeling great and strong.

So I plan on surveying both men and women on this project to see if women really do know much about the Spike TV channel; and if they do, what shows do they know of? Maybe I will be proven wrong at some point. I only predict this because since I sit at home and always have this show on TV; because of my dad, I feel like I’m the only female that really knows about this channel. I know many of my female friends have no clue what the show is or have any idea of it.

So for the whole point of this project, my point is to prove that Spike TV is a man show that is filled with sports, action, fitness and comedy. Everything on the show is considered, “macho.” A way to prove this is by the commercials that are presented throughout the day, from morning until night. Once I survey the population, I will know my true honest answers to my hypothesis. I hope to not be proven wrong that Spike TV is a man related show that is filled with men related products and commercials!